关键词: 旅游管理, 导游人员激励, 多任务委托代理模型

Abstract: Using the multi-task principal-agent model, we analyze the tour guides’ incentive contracts in two conditions. The paper finds that under incentive compatibility condition, when tip and kickback bring direct income to travel agency, the incentive contract of earning tips is critical. In other words, the incentive for tour guide will be positive only when the tour guide’s performance of tour guiding service satisfies the critical incentive conditions. Otherwise, it will be negative. The incentive contract of getting kickbacks is positively correlated with the tour guide’s performance of getting kickbacks. Under incentive compatibility condition, when tip and kickback do not bring direct income to travel agency, the efforts of tour guide on getting tips and kickbacks depend on the incentive rewards and the incentive contract is not correlated with the income of getting tips and kickbacks.

Key words: tourism management, tour guide incentive, multi-task principal-agent model