在线品牌社区免费试用贡献的影响因素研究

李扬, 严建援, 秦芬, 李凯, 冯淼

Research on the Influencing Factors of Free Trial Contribution in Online Brand Community

LI Yang, YAN Jian-yuan, QIN Fen, LI Kai, FENG Miao

运筹与管理 . 2019, (12): 185 -193 . DOI: 10.12005/orms.2019.0289