新媒体环境中品牌粉丝效应形成机理研究
徐鑫亮, 孟蕊, 徐建中
Research on the Formation of Brand Fan Effect in New Media Environment
XU Xin-liang, MENG Rui, XU Jian-zhong
运筹与管理 . 2021, (11): 218 -225 .  DOI: 10.12005/orms.2021.0373