广告投入和退货期限影响下零售商的预售及退货策略研究

史保莉, 徐琪, 孙中苗

Research on Retailers’ Pre-sale and Return Strategy under the Influence of Advertising and Return Period

SHI Baoli, XU Qi, SUN Zhongmiao

运筹与管理 . 2023, (6): 166 -171 . DOI: 10.12005/orms.2023.0198