考虑消费者策略行为的全渠道两阶段广告投放与动态定价决策
胡娇, 李莉, 朱星圳, 张华, 杨文胜
Two-period Advertising and Dynamic Pricing Strategy of Omni-channel Considering Consumer Strategy Behavior
HU Jiao, LI Li, ZHU Xingzhen, ZHANG Hua, YANG Wensheng
运筹与管理
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2023, (8): 114
-121
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DOI: 10.12005/orms.2023.0259
