考虑渠道偏好和交叉弹性影响的零售商电子优惠券投放策略选择研究
田应东, 杨文胜, 侯欣汝, 陈梦泽
Study on Strategies Selection of Retailer’s E-coupon Distribution Considering the Influence of Channel Preference and Cross Elasticity
TIAN Yingdong, YANG Wensheng, HOU Xinru, CHEN Mengze
运筹与管理
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2023, (11): 18
-25
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DOI: 10.12005/orms.2023.0348
