数字经济下网络社区创新顾客激励契约研究

张凤华, 杜松华, 张德鹏

Research on Innovative Customer Incentive Contracts in Network Community under Digital Economy

ZHANG Fenghua, DU Helen S, ZHANG Depeng

运筹与管理 . 2023, (11): 176 -182 . DOI: 10.12005/orms.2023.0369