考虑消费者偏好的竞争性企业电子优惠券定向投放策略研究
司银元, 孟庆良, 杨文胜, 傅柱
Research on the Targeted Delivery Strategy of Competitive Enterprises' Electronic Coupons Considering Consumers' Preference
SI Yinyuan, MENG Qingliang, YANG Wensheng, FU Zhu
运筹与管理
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2023, (10): 226
-232
.
DOI: 10.12005/orms.2023.0344
