零售商的定价策略选择与库存决策——考虑策略型消费者的过度自信与风险规避行为
宋亚楠, 岳泽新, 谢冬
Retailer’s Pricing Strategy and Inventory Decision Considering Strategic Consumers’ Overconfidence and Risk Aversion
SONG Yanan, YUE Zexin, XIE Dong
运筹与管理
.
2024, (4): 77
-84
.
DOI: 10.12005/orms.2024.0115
