基于消费者预期后悔和低碳偏好的制造商市场入侵策略研究

赵正佳, 白雨

Research on Manufacturer Market Encroachment Strategy withConsumer’s Anticipated Regret and Low Carbon Preference

ZHAO Zhengjia, BAI Yu

运筹与管理 . 2025, (5): 104 -111 . DOI: 10.12005/orms.2025.0150