显著性理论下消费者受内外影响时软件公司免费策略研究
赵娜, 陈飔佳, 吴浩, 李扬
Research on Free Strategy of Software Firm Considering Consumers’Personal Internal Preferences and Network Externalities in Salience Theory
ZHAO Na, CHEN Sijia, WU Hao, LI Yang
运筹与管理
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2025, (5): 193
-200
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DOI: 10.12005/orms.2025.0162
