KOC营销对乡村旅游地游客消费行为的影响研究——基于AISAS和HOE模型
张欢, 韩晓莹, 李波, 黄可
Research on Impact of KOC Marketing on Consumer Behavior of Rural Tourism Destination Tourists: Based on AISAS and HOE Models
ZHANG Huan, HAN Xiaoying, LI Bo, HUANG Ke
运筹与管理
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2025, (6): 191
-198
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DOI: 10.12005/orms.2025.0193
