考虑消费者存在投机与预期后悔行为时在线零售商引入展厅机制后的策略研究
陈飔佳, 王桦, 赵娜
Online Retailer’s Research When Introducing Showroom Considering Consumers’Opportunistic and Anticipated Regret Behavior under Return Guarantee
CHEN Sijia, WANG Hua, ZHAO Na
运筹与管理
.
2025, (8): 226
-232
.
DOI: 10.12005/orms.2025.0266
