考虑内容创作者规模的UGC媒体平台补偿与投资策略

孟秀丽, 周琳, 郦晨阳

UGC Media Platform Compensation and Investment Strategy Considering the Scale of Content Creators

MENG Xiuli, ZHOU Lin, LI Chenyang

运筹与管理 . 2026, (1): 226 -232 . DOI: 10.12005/orms.2026.0032