基于计划行为理论的顾客与服务商购买意向达成的实证研究
王小娟, 万映红, 胡万平
Empirical Study on the Purchase Intention Achievement Between Customer and Service Provider Based on Planned Behavior Theory
WANG Xiao-juan, WAN Ying-hong, HU Wan-ping
运筹与管理
.
2015, (6): 152
-159
.
DOI: 10.12005/orms.2015.0207
