考虑线下渠道时销售商在团购网站上的最优销售策略研究

姜璇,邓世名,李沿海

Optimal Strategies for Selling on Group-Buying Website with Consideration of Offline Channels

JIANG Xuan, DENG Shi-ming, LI Yan-hai

运筹与管理 . 2016, (3): 46 -56 . DOI: 10.12005/orms.2016.0082