社会化媒体对品牌偏好的影响研究:基于顾客感知价值的视角
丁勇, 肖金川, 朱俊红
Empirical Study on Social Media’s Effect on Brand Preference: From the Perspective of Customer Perceived Value
DING Yong, XIAO Jin-chuan, ZHU Jun-hong
运筹与管理
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2017, (6): 176
-184
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DOI: 10.12005/orms.2017.0153
