视觉显著性对横幅广告注意及记忆效果的影响研究

杨强, 王钰灵, 蒋玉石, 陈蛇

Effect of Visual Salience on the Attention and Memory Effects of Banner Ads

YANG Qiang, WANG Yu-ling, JIANG Yu-shi, CHEN She

运筹与管理 . 2019, (6): 190 -199 . DOI: 10.12005/orms.2019.0144