不同决策模式下的双渠道供应链合作广告博弈分析

钱萍萍,严磊,李敏

Game Analysis of Cooperation Advertising in Dual-supply Chain under Different Decision-making Models

QIAN Ping-ping, YAN Lei, LI Min

运筹与管理 . 2019, (4): 42 -47 . DOI: 10.12005/orms.2019.0078