基于电子优惠券投放和服务创新的线上线下渠道竞争分析
李宗活, 杨文胜, 司银元, 李娟
Analysis of Competition Between Online and Offline Channel with Coupon Distribution and Service Innovation
LI Zong-huo, YANG Wen-sheng, SI Yin-yuan, LI Juan2
运筹与管理
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2020, (10): 212
-220
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DOI: 10.12005/orms.2020.0273
