消费者异质性下基础产品及其附加品的供应链定价策略研究

张子健, 许茂增

Research on the Supply Chain Pricing Strategy for Basic Products and Add-onunder the Heterogeneity among Consumers

ZHANG Zi-jian, XU Mao-zeng

运筹与管理 . 2019, (11): 106 -111 . DOI: 10.12005/orms.2019.0255