基于TAM理论的顾客心理契约形成机理研究——B2C情景下的实证研究
王小娟, 万映红, 程佳
Empirical Research on the Formation Mechanism of Customer’s Psychological Contract Based on TAM in B2C Situations
WANG Xiao-juan, WAN Ying-hong, CHENG Jia
运筹与管理
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2019, (11): 116
-124
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DOI: 10.12005/orms.2019.0257
