Abstract: By analyzing the impacts of the advent of the Internet rental car market on traditional car rental market to explore what strategies to avoid vicious competition between the two car rental markets, the static game between Internet car rental and traditional car rental based on Bertrand model is constructed under the condition of cooperation and noncooperation. The results show that the two car rental markets will be trapped into the conflict between individual rationality and collective rationality under the cooperation mode. Therefore, in order to solve this contradiction, the government departments are joined to build a multi-agent cooperation evolutionary game model, the evolutionarily stable strategy of government and two car rental market is derived. And the evolutionary path and evolution results of the model are studied in order to provide reference for government departments to manage the car rental market.

Key words: internet car rental market, traditional car rental market, bertrand model, evolutionary game model

摘要： 通过分析互联网租车市场的出现对传统租车市场造成的影响,以探究通过何种策略避免两个租车市场的恶性竞争,构建了基于Bertrand模型的互联网租车方和传统租车方在合作与非合作条件下的静态博弈,结果显示两者在合作模式下会受困于个体理性与集体理性冲突的矛盾中。因此,为了解决这个矛盾,加入政府部门构建多主体合作演化博弈模型,推导出政府和两个租车市场的演化稳定策略,并对模型的演化路径和演化结果进行研究,以期为政府部门对租车市场的管理决策提供参考。

关键词: 互联网租车市场, 传统租车市场, Bertrand模型, 演化博弈模型