ORMS
Study on Strategies Selection of Retailer’s E-coupon Distribution Considering the Influence of Channel Preference and Cross Elasticity
TIAN Yingdong, YANG Wensheng, HOU Xinru, CHEN Mengze
Operations Research and Management Science . 2023, (11): 18 -25 .  DOI: 10.12005/orms.2023.0348

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