Network Structure, Adopters Preference and Innovation Diffusion: A Simulation Analysis of the S-D Model of Innovation Diffusion Based on the Decision Making Process of Adopters
MA Yong-hong, WANG Zhan-zhao, LI Huan, ZHOU Wen
Operations Research and Management Science . 2016, (3): 106 -116 .  DOI: 10.12005/orms.2016.0090