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主办:中国运筹学会
承办:合肥工业大学
ISSN 1007-3221 CN 34-1133/G3
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中文
Empirical Research on the Formation Mechanism of Customer’s Psychological Contract Based on TAM in B2C Situations
WANG Xiao-juan, WAN Ying-hong, CHENG Jia
Operations Research and Management Science . 2019, (
11
): 116 -124 . DOI: 10.12005/orms.2019.0257