知识获取视角下用户持续参与众包创新的动态控制策略

doi:10.12005/orms.2018.0198

摘要/Abstract

摘要： 众包创新作为企业充分利用外部群体智慧以实现创新的新型开放式创新模式,其本质是企业突破组织界限,获取与整合外部网络知识以提升创新绩效。由于创新任务复杂多样、用户参与自由自愿等特征,导致在众包创新实践中用户持续参与意愿不足、创新效果不好等现象。为此,基于关系营销和知识共享相关理论,界定面向众包创新的知识承诺概念,认为知识获取视角下用户持续参与众包创新的本质是众包参与双方的知识承诺建立,进而分析众包创新中知识承诺的关键影响因素,构建用户持续参与众包创新的动态优化决策模型,通过求解和算例分析探讨最优决策结果,给出引导用户持续参与众包创新的最优控制准则。

关键词: 众包创新, 知识获取, 持续参与, 优化控制

Abstract: As a new open innovation model, crowdsourcing innovation is used to make full use of external crowd wisdoms to realize innovation performance. Its essence is to breakthrough organizational boundaries, acquire and integrate external network knowledge so as to improve innovation performance. Due to the complexity and diversity of innovative tasks and users’ free and voluntary participation, it shows the crowdsourcing innovation in practice with poor innovation performance and low willingness of users’ sustained participation. Therefore, based on the theory of relation marketing and knowledge sharing, this paper defines the concept of knowledge commitment in crowdsourcing innovation process, and proposes that the essence of users' sustained participation in crowdsourcing innovation is the establishment of knowledge commitment. Then the key effect factors of knowledge commitment are analyzed, and the dynamic optimal decision model of users’ sustained participation is established. At last, the optimal decision results via the dynamic optimization techniques are discussed and the analysis of examples is showed. The optimal control criterions proposed in the paper provide guidance for enterprises to motivate users’ sustained participation in crowdsourcing innovation.

Key words: crowdsourcing innovation, knowledge acquisition, sustained participation, optimal control

中图分类号:

F273.1

孟庆良,徐信辉. 知识获取视角下用户持续参与众包创新的动态控制策略[J]. 运筹与管理, 2018, 27(8): 190-199.

MENG Qing-liang, XU Xin-hui. Dynamic Control Strategy of Users’ Sustained Participation in Crowdsourcing Innovation:a Knowledge Acquisition Perspective[J]. Operations Research and Management Science, 2018, 27(8): 190-199.

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