关键词: 服务集成商模式, 末端物流资源整合, 整合风险, 优化模型

Abstract: Based on the analysis of the operation characteristics of the rural terminal logistics resources under service integrator mode, and the mining and quantification of key factors, the main types of risks faced by the integration process are proposed. Then,the fuzzy comprehensive evaluation method is introduced to quantify the integration risk, and the service integrator mode rural terminal logistics resource integration optimization model is established. Finally, the corresponding solving algorithm is constructed, and the feasibility and effectiveness of the model and algorithm are verified by an example. The results show that the integrated decision-making model with risk factors is more suitable for the actual operation characteristics of terminal logistics resources and the special environment of rural areas, and provides method support for service integrators to integrate terminal logistics resources in practice. The ideas and methods of rural terminal resource integration and optimization proposed in this paper have important reference significance for the long-term development of service integrator mode.

Key words: service integrator mode, terminal logistics resource integration, integration risk, optimization model