关键词: 产能分享, 平台定价, 设备制造商, 设备用户企业

Abstract: The Stackelberg game model is used to compare the profits of equipment manufacturers and equipment user enterprises under the traditional manufacturing model and capacity sharing model. It is found that equipment user enterprises always benefit from the capacity sharing model, but companies with different order demand increments have different benefits. The equipment rental price established by the platform will have an impact on the profit of the equipment manufacturer and the purchase decision of the equipment user enterprise. For any fixed-price equipment, the optimal rental price established by the platform is unique, and the optimal profit of the platform is Inverse U-shaped function of equipment price. The emergence of capacity sharing business has a profit and loss impact on equipment manufacturers. When the platform adopts the optimal pricing strategy, the purchase demand for relatively high-priced equipment increases, and equipment manufacturers benefit from the capacity sharing business. the purchase demand for relatively low-priced equipment decreases, and equipment manufacturers have suffered a loss with the capacity-sharing business. Finally, the above results are verified by a case study.

Key words: capacity sharing, platform pricing, equipment manufacturer, equipment user enterprises