需求不确定情形下采用延迟定价的延迟生产系统最优生产决策

运筹与管理 ›› 2014, Vol. 23 ›› Issue (4): 102-116.

需求不确定情形下采用延迟定价的延迟生产系统最优生产决策

覃燕红¹, 李宇雨²

1.重庆理工大学管理学院,重庆 400054;
2.重庆师范大学计算机与信息科学学院,重庆 400047

收稿日期:2011-11-11 出版日期:2014-04-25
作者简介:覃燕红(1981-),女,博士,副教授,研究方向:物流与供应链管理、延迟生产;李宇雨(1982-),女,博士,研究方向:物流与供应链管理、大规模定制。
基金资助:
国家自然科学基金资助项目(71102178)

the Postponement Model of Substitutable Products under Uncertain Demand

QIN Yan-hong¹, LI Yu-yu²

1. School of Management, Chongqing University of Technology, Chongqing 400054, China;
2. College of Computer and Information Science, Chongqing Normal University, Chongqing 400047, China

Received:2011-11-11 Online:2014-04-25

摘要/Abstract

摘要： 本文在考虑采用延迟生产的大规模定制企业能够实施延迟定价的环境下,建立了需求不确定情形下关于替代产品的延迟生产模型(企业在需求不确定的情况下生产通用中间产品,等待需求出现后再按客户需求定制最终产品并定价销售)和无延迟生产模型(企业在需求不确定的情况下按预测直接生产最终产品,等待需求出现后再定价并销售),通过对模型的推理分析,给出了企业采用延迟生产策略的适用条件以及当采用延迟生产策略时通用中间产品单位生产成本、延迟定制成本、产品之间的替代性、客户需求的方差和相关性与通用中间产品的最优生产数量和利润之间的关系,为企业在决策是否采用延迟生产策略以及通用中间产品生产数量提供理论支持。

关键词: 延迟生产策略, 无延迟生产策略, 替代产品, 产品定价

Abstract: In this paper, the postponed manufacture model and non-postponed manufacture model are set for the enterprise producing substitutable products in mass customization. By analyzing and reasoning, we obtain the relation between unit production cost of common product, unit customized cost, substitution degree and the optimal quantity of common product and profit, which can provide good management insights for the enterprise implementing postponed manufacture. Besides, the factors influencing the decision between postponed strategy and non-postponed strategy are analyzed, including unit production cost of common product, unit customized cost, demand variation and correlation.

Key words: postponement strategy, non-postponement, substitution product, pricing

中图分类号:

224.3

覃燕红, 李宇雨. 需求不确定情形下采用延迟定价的延迟生产系统最优生产决策[J]. 运筹与管理, 2014, 23(4): 102-116.

QIN Yan-hong, LI Yu-yu. the Postponement Model of Substitutable Products under Uncertain Demand[J]. Operations Research and Management Science, 2014, 23(4): 102-116.

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