寻路行为策略的进化博弈分析

doi:10.12005/orms.2015.0049

运筹与管理 ›› 2015, Vol. 24 ›› Issue (2): 87-91.DOI: 10.12005/orms.2015.0049

寻路行为策略的进化博弈分析

段琦, 史英杰

天津大学管理与经济学部, 天津 300072

收稿日期:2013-07-03 出版日期:2015-04-12
作者简介:段琦(1986-),女,北京延庆人,博士研究生,从事人因工程、标识布设及寻路行为研究;史英杰(1977-),女,管理学博士,讲师,从事消费者行为、博弈论应用研究。
基金资助:
国家自然科学基金青年基金资助项目(71201114)

Evolutionary Game Analysis of Wayfinding Behavior

DUAN Qi, SHI Ying-jie

School of Management and Economy, Tianjin University, Tianjin 300072, China

Received:2013-07-03 Online:2015-04-12

摘要/Abstract

摘要： 针对我国交通枢纽站中乘客的寻路行为,建立了初访者群体之间以及初访者与熟悉者群体间的博弈模型及其复制动力学方程,并对复制动态做了分析和讨论,得出模型中博弈双方的进化稳定策略。研究结果表明枢纽站内初访者、初访者与熟悉者在有限理性基础上得到的进化稳定策略与标识布设的合理性有关,提出了改进标识布设以推进积极寻路行为发生的合理对策和建议。

关键词: 进化博弈论, 进化稳定策略, 复制动力学方程, 寻路行为, 枢纽站

Abstract: For the wayfinding behavior of passengers in transit hubs, and a game model among unfamiliar passengers, a game model between familiar and unfamiliar passengers are presented. The duplicative dynamic equations of these models are formulated and analyzed to obtain evolutionary stable strategies. It is showed that the evolutionary stable strategies of unfamiliar passengers and familiar passengers based on bounded rationality depend on the rationality of singage layout. Finally, some reasonable advices about how to optimize singage layout to improve positive wayfinding behaviors are proposed.

Key words: evolutionary game theory, evolutionary stable strategy, duplicative dynamic equation, wayfinding, transit hubs

中图分类号:

F224.3
U291

段琦, 史英杰. 寻路行为策略的进化博弈分析[J]. 运筹与管理, 2015, 24(2): 87-91.

DUAN Qi, SHI Ying-jie. Evolutionary Game Analysis of Wayfinding Behavior[J]. Operations Research and Management Science, 2015, 24(2): 87-91.

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寻路行为策略的进化博弈分析

Evolutionary Game Analysis of Wayfinding Behavior

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