关键词: 冷链, 新鲜度, 交通阻塞, 厌恶行为

Abstract: Customer’s requirements for the freshness of cold chain products is increasing, but as time goes by, the quality of cold chain products is gradually declining, and the psychology of customers is changing accordingly. Considering the case of traffic congestion, this paper gives the customer aversion function on the basis of this, and gives the distribution center aversion function according to the different occupancy time of the vehicles and the drivers. Under a series of constraints, the corresponding mathematical model is established with the objective function of minimum aversive behavior and minimum cost. Finally, with an example to simulate, it is proved that the established mathematical model is feasible.

Key words: cold-chain, freshness, traffic conditions, disgusting behavior