关键词: “互联网+回收”平台, 合作推广, 转移支付契约, 成本共担契约

Abstract: With the “Internet+recycling” platform for third-party collector lacks of popularity. The online retailer is responsible for selling products, and meanwhile, it takes full advantage of its own popularity to promote “Internet+recycling” platform of third-party collectors to the consumers. This paper analyzes the optimal strategies of supply chain members in non cooperative and cooperative situations, and makes a comparative analysis. The conclusion shows that cooperation is more beneficial for members than noncooperation. Compared with the two cooperating situations of cost sharing contract and transfer payment contract, the internet retailer and third-party collector will invest more promotion efforts leading to lower recycle price and the greater recycled quantity. Under centralized supply chain, the recycled quantity, the efforts of the internet retailer and third-party collector will reach the maximum.

Key words: “Internet+ recycling” platform, cooperation, transfer payment contract, cost-sharing contract