面向混合产品生成的客户知识均衡及有效边界识别研究

doi:10.12005/orms.2021.0203

运筹与管理 ›› 2021, Vol. 30 ›› Issue (6): 218-225.DOI: 10.12005/orms.2021.0203

面向混合产品生成的客户知识均衡及有效边界识别研究

罗建强, 胡炳坤, 李洪波

江苏大学管理学院,江苏镇江 212013

收稿日期:2019-06-12 出版日期:2021-06-25
作者简介:罗建强(1973-),男,陕西扶风人,教授,博士,研究方向:生产/服务运作管理。
基金资助:
国家自然科学基金资助项目(71772080)

Research on Customer Knowledge Balance and Effective Boundary Recognition for Hybrid Offerings Generation

LUO Jian-qiang, HU Bing-kun, LI Hong-bo

School of Management, Jiangsu University, Zhenjiang 212013, China

Received:2019-06-12 Online:2021-06-25

摘要/Abstract

摘要： 客户知识间的替代效应易使制造企业对客户知识吸收失真,将不利于混合产品生成。依据客户两类知识和混合产品中实物产品与衍生服务的映射特性,构建了面向混合产品生成的客户两类知识均衡模型。研究发现,在混合产品生成中,若制造企业获取的客户两类知识呈替代效应时,供需双方间的知识转移存在以知识替代系数为特征的有效边界,且吸收呈两极分化的“马太效应”;若制造企业吸收的客户两类知识呈互补效应时,制造企业能实现可持续性的知识创新,从而使供需双方的知识转移呈现协同增长的趋势。

关键词: 混合产品, 客户知识, 知识均衡, 边界识别

Abstract: The substitution effect between customer knowledge makes it easy for manufacturing enterprise to distort the absorption of customer knowledge, which will be detrimental to hybrid offerings generation. According to the customer's two types of knowledge and the mapping characteristics of physical products and derivative services in hybrid offerings, two types of knowledge equilibrium models for hybrid offerings generation are constructed. The result shows that in the process of hybrid offerings generation, if the two types of knowledge acquired by the manufacturing enterprise are substitution effects, the knowledge transfer between the supply and demand sides has an effective boundary characterized by the knowledge substitution coefficient, and the absorption of the “Matthew effect” is polarized. If the two types of knowledge absorbed by the manufacturing enterprise are complementary, the manufacturing enterprise can achieve sustainable knowledge innovation, so that the knowledge transfer between the supply and demand sides will show a positive trend of synergistic growth.

Key words: hybrid offerings, customer knowledge, knowledge equilibrium, boundary recognition

中图分类号:

F270

罗建强, 胡炳坤, 李洪波. 面向混合产品生成的客户知识均衡及有效边界识别研究[J]. 运筹与管理, 2021, 30(6): 218-225.

LUO Jian-qiang, HU Bing-kun, LI Hong-bo. Research on Customer Knowledge Balance and Effective Boundary Recognition for Hybrid Offerings Generation[J]. Operations Research and Management Science, 2021, 30(6): 218-225.

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面向混合产品生成的客户知识均衡及有效边界识别研究

Research on Customer Knowledge Balance and Effective Boundary Recognition for Hybrid Offerings Generation

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