运筹与管理 ›› 2023, Vol. 32 ›› Issue (10): 171-177.DOI: 10.12005/orms.2023.0336

• 应用研究 • 上一篇    下一篇

“政治-市场”双元能力与企业对外投资绩效

杜晓君, 张铮, 石茹鑫, 唐晨曦   

  1. 东北大学 工商管理学院,辽宁 沈阳 110169
  • 收稿日期:2021-08-04 出版日期:2023-10-25 发布日期:2024-01-31
  • 通讯作者: 张铮(1991-),女,辽宁本溪人,博士研究生,研究方向:企业双元能力,政治风险等。
  • 作者简介:杜晓君(1964-),女,辽宁盖州人,教授,博士生导师,研究方向:企业管理,政治风险等;石茹鑫(1992-),女,辽宁辽阳人,博士研究生,研究方向:高管过度自信,政治风险等;唐晨曦(1991-),女,河南商丘人,博士研究生,研究方向:政治风险感知,“一带一路”等。
  • 基金资助:
    国家社会科学基金重点项目(19AGL004)

“Politics-Market” Ambidextrous Capability and Company FDI Performance

DU Xiaojun, ZHANG Zheng, SHI Ruxin, TANG Chenxi   

  1. College of Business Administration,Northeastern University, Shenyang 110169, China
  • Received:2021-08-04 Online:2023-10-25 Published:2024-01-31

摘要: 投资进入“一带一路”发展中国家的中国企业同时面临来自“政治市场”和“产品市场”的挑战。本文通过阐释企业进入“政治市场”的政治能力、进入“产品市场”的市场能力及其交互对投资绩效的影响机制,揭示影响企业投资绩效所依赖的能力组合。结果显示:政治能力、市场能力(技术维度)及其交互均会提升企业的对外投资绩效;相较于非国有企业和低组织冗余企业,国有企业和高组织冗余企业更依赖于培育和发展双元能力以实现理想的投资绩效。在内生性及多种稳健性检验下,结果仍较稳健。结论表明,企业在“政治市场”中的成功与在“产品市场”的成功同等重要,且企业在两个市场的成功会产生协同效应。本研究对中国企业对外直接投资决策及运营具有启示意义。

关键词: 政治能力, 市场能力, 双元能力, 交互效应, 对外投资绩效

Abstract: With the increasing protectionism in the Western developed countries, China and the developing countries along the Belt and Road have increasingly shown a wide scope for cooperation and demand due to their economic complementarities and interconnected interests, and Chinese enterprises have been increasing their outbound investment in the developing countries along the Belt and Road. However, developing countries along the Belt and Road are characterised by high political risks. In these high political risk host countries, Chinese enterprises face both “political constraints” and “market constraints”. There is a lack of theoretical insight and empirical evidence on how firms can address both “political” and “market” challenges to improve investment performance.
This paper introduces the dual capability of “politics and market” as a research sample, taking Chinese listed companies that entered the “Belt and Road” developing countries with high political risk from 2008 to 2014. The study examines the impact of the interaction between the political ability to enter the “political market” and the market ability to enter the “product market” on investment performance, reveals the combination of capabilities that affects the investment performance of enterprises, and constructs a framework of factors that affect the investment returns of multinational enterprises in high political risk host countries. The data is mainly collected from annual reports of listed companies, Guo-Tai-An Data Centre (CSMAR) and Wind Information Financial Terminal.
Relying on developing country contexts and using the outward investment of Chinese firms as empirical evidence, this paper finds that: (1)The results of benchmark regressions show that political capabilities, market capabilities (technology dimension) and their interactions all enhance firms' outbound investment performance; (2)Heterogeneity analysis shows that state-owned firms and firms with high organizational redundancy rely more on nurturing and developing dual capabilities to achieve the desired investment performance than non-state-owned firms and firms with low organizational redundancy. The conclusions suggest that success in the “political market” is as important as success in the “product market”, and that there are synergies between the success of firms in both markets. The results still hold through robustness tests of instrumental variables, joint cubic equation estimation, controlling for the impact of financial crises and replacing political competence measures.
This study has implications for Chinese firms' OFDI decisions and operations: (1)In order to obtain the desired investment performance, Chinese firms should consider whether they have the political capabilities to handle the political market risks in the host country; (2)Chinese firms involved in OFDI should also build and develop market capabilities to cope with the product market challenges in the host country; (3)In the face of the constraints and challenges of the dual markets in the high political risk host country, Chinese enterprises need to consciously apply the dual path of “and/merger”, seeking to link and complement the mechanisms of the two capabilities in the two markets to enhance the performance of Chinese enterprises' international participation.

Key words: political capability, market capability, ambidextrous capability, interaction effect, foreign investment performance

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