信息不对称下考虑供应链主导结构的产品定价及绿色推广决策研究
杨建华, 解雯倩, 孙艺源, 刘玉莹
Product Pricing and Green Promotion Decisions Considering Supply Chain Dominant Structure under Information Asymmetry
YANG Jianhua, XIE Wenqian, SUN Yiyuan, LIU Yuying
运筹与管理
.
2025, (3): 76
-83
.
DOI: 10.12005/orms.2025.0079