网络结构、采纳者偏好与创新扩散:基于采纳者决策过程的创新扩散系统动力学模型仿真分析
马永红,王展昭,李欢,周文
Network Structure, Adopters Preference and Innovation Diffusion: A Simulation Analysis of the S-D Model of Innovation Diffusion Based on the Decision Making Process of Adopters
MA Yong-hong, WANG Zhan-zhao, LI Huan, ZHOU Wen
运筹与管理
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2016, (3): 106
-116
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DOI: 10.12005/orms.2016.0090
