Abstract: Aming at the evaluation of tourist satisfaction with different kinds of information, a new evaluation method is developed on the basis of the relative closeness degree. Firstly, the evaluation of tourist satisfaction index system is established. Secondly, real numbers, intervals, triangular fuzzy numbers, linguistic variables and intuitionistic fuzzy numbers are used to represent the evaluation information, the relative closeness of positive ideal solution of various schemes are established,and the evaluation steps are given. Finally, the example shows the method is effective and rational.

Key words: many kinds of information, tourist satisfaction degree, relative closeness degree, evaluation method

摘要： 针对多类型评价信息的旅游景区游客满意度评价问题,提出一种基于相对贴近度的评价方法。首先,建立旅游景区旅客满意度评价指标体系;其次,采用实数、区间数、三角模糊数、直觉模糊语言变量和直觉模糊数5种不同类型表示旅游进去的评价信息,提出各个旅游景区关于正理想解的相对贴近度计算方法;据此确定旅游景区满意度排序,并具体给出其评价步骤;最后,通过实例说明该方法的有效性和合理性。

关键词: 多类评价信息, 游客满意度, 相对贴近度, 评价方法