Research on the Retailer's Markdown Decisions with Strategic Consumers and Returns
YUAN Yi-chao1, SHI Kui-ran2
1. School of Economics and Management, Nanjing Tech University, Nanjing 211800, China; 2. School of Finance, Nanjing Audit University, Nanjing 211815, China
YUAN Yi-chao, SHI Kui-ran. Research on the Retailer's Markdown Decisions with Strategic Consumers and Returns[J]. Operations Research and Management Science, 2020, 29(7): 58-63.
[1] 张涛,李刚,罗美玲,黄冯凤.考虑无缺陷退货的在线商品信息发布策略[J].运筹与管理,2017,26(3):123-130. [2] 李建斌,李赟.无理由退货政策下的在线定价及补偿优化策略[J].系统工程理论与实践,2016,36(11):2811-2819. [3] 姜宏.基于顾客策略性购买和退货行为的缺货保障策略价值研究[J].中国管理科学,2015,23(4):96-104. [4] Elmaghraby W, Gülcü A, Keskinocak P. Designing optimal preannounced markdowns in the presence of rational customers with multiunit demands[J]. Manufacturing & Service Operations Management, 2008, 10(1): 126-148. [5] Shen Z J M, Su X. Customer behavior modeling in revenue management and auctions: a review and new research opportunities[J]. Production & Operations Management, 2007, 16(6): 713-728. [6] Gao F, Su X. Online and offline information for omnichannel retailing[J]. Manufacturing & Service Operations Management, 2017, 19(1): 84-98. [7] Song Y, Zhao X. A newsvendor problem with boundedly rational strategic customers[J]. International Journal of Production Research, 2017, 55(1): 1-16. [8] Dong J, Dash W U. Two-period pricing and quick response with strategic customers[J]. International Journal of Production Economics, 2019, 215: 165-173. [9] Li T, Yu M. Coordinating a supply chain when facing strategic consumers[J]. Decision Sciences, 2017, 48(2): 336-355. [10] 段永瑞,徐建.考虑异质型策略消费者的零售商库存分配与退款保证策略[J].中国管理科学,2017,25(8):103-113. [11] Su X, Zhang F. Strategic customer behavior, commitment, and supply chain performance[J]. Management Science, 2008, 54(10): 1759-1773. [12] Su X, Zhang F. On the value of commitment and availability guarantees when selling to strategic consumers[J]. Management Science, 2009, 55(5): 713-726.