Abstract: In the process of open service innovation in service-oriented manufacturing enterprise, in order to encourage cooperative enterprise to participate in service innovation, the fairness theory is introduced into the design of reputation incentive mechanism. The cooperative enterprise’s fairness preference degree, service innovation capability coefficient, knowledge transfer capability coefficient, patient coefficient and other parameters are considered, and the reputation incentive model is established by principal-agent theory, and the model is solved and the numerical simulation is carried out. The corresponding research conclusions and management enlightenment are obtained. The study shows: when the cooperative enterprise is risk averse, in the case of complete information, the fairness preference coefficient of cooperative enterprise is positively correlated to reputation incentive coefficient; in the case of incomplete information, the influence of cooperative enterprise’s fairness preference coefficient on reputation incentive coefficient is not significant; whether or not we consider the fairness preference of cooperative enterprise, the cooperative enterprise’s effort level, service innovation capability coefficient, knowledge transfer capability coefficient and patient coefficient are positively correlated to reputation incentive coefficient; the cooperative enterprise’s effort cost coefficient, risk aversion coefficient, output sharing coefficient, external environment variable variance are negatively correlated to reputation incentive coefficient.

Key words: service-oriented manufacturing, open service innovation, reputation incentive, principal-agent theory

摘要： 在服务型制造企业开放式服务创新的过程中, 为了激励合作企业参与服务创新, 将公平理论引入到声誉激励机制设计中, 考虑合作企业的公平偏好程度、服务创新能力系数、知识转移能力系数、耐心系数等参数, 运用委托代理理论, 建立声誉激励模型, 并对模型进行求解和数值仿真, 得出相应的研究结论和管理启示。研究表明:当合作企业是风险规避的, 在完全信息情况下, 合作企业的公平偏好程度系数与声誉激励系数正相关;在不完全信息情况下, 合作企业的公平偏好程度系数对声誉激励系数的影响不显著;无论是否考虑合作企业的公平偏好, 合作企业的努力水平、服务创新能力系数、知识转移能力系数、耐心系数与声誉激励系数正相关;合作企业的努力成本系数、风险规避系数、产出分享系数、外部环境变量的方差与声誉激励系数负相关。

关键词: 服务型制造, 开放式服务创新, 声誉激励, 委托代理理论