Abstract: At present, agri-products sales generally adopt the distribution mode in our country. Although the commission sale mode is widely used in the wholesale industry, it is rarely used in the retail industry. In response to this problem, a hybrid mode is proposed based on the separate application shortcomings of paying service fee mode and buyout mode. Then assuming that the consignment period consists of the shelf life and the treatment period, we construct two sequential game models and solve the optimal consignment period and the shelf life. With the help of the sensitivity analysis of demand rate, deterioration rate and preservation cost, as well as the comprehensive comparison of profit per unit time, the commission mode selection of different perishable agri-products is emphatically analyzed. The results indicate that the hybrid commission mode is feasible and more suitable for low perishable agri-products, while the paying service fee mode is more suitable for high perishable agri-products.

Key words: commission sale, perishable agri-products, shelf life, sequential game

摘要： 目前,我国农产品销售普遍采用经销模式。委托代销模式在农产品批发行业应用较广,但在零售行业还鲜有应用。针对这一问题,就单独的支付服务费方式和视同买断方式在应用上存在的不足,提出了混合式委托代销方式。在此基础上,假设代销期包含货架期和处理期,构建了生产商和代销商的序贯博弈模型并求解出最优代销期和货架期。通过需求率、变质率、保鲜成本等敏感性分析和单位时间利润的综合比较,重点分析了不同易腐性农产品的委托代销方式选择。结论表明,混合式委托代销方式具有可行性且更加适用于低易腐性农产品,而支付服务费委托代销方式更加适用于高易腐性农产品。

关键词: 委托代销, 易腐农产品, 货架期, 序贯博弈