Abstract: On the basis of equal cooperation between project-based enterprises, this paper establishes project-based supply chain cross-organizational multi-periods dynamic incentives model based bonus-penalty structure, which the project management enterprises implement to contractors, thus analyzes the influence of the bonus-penalty structure between project-based enterprises on their effort level, project net benefit and the project success probability, and then the related numerical analysis is presented for the purpose of proving the model theoretical analysis conclusions. The results reflect that, the project management enterprise executes the bonus plus penalty strategy to contractors and upgrads the bonus plus penalty with the project schedule evolved, which can not only boost the probability of project-period success, but also defend contractor moral hazard behavior and realize project-based enterprises' related net benefits improvement between the cooperative partners as well.

Key words: project-based supply chain, dynamic incentives, bonus-penalty structure, project value-adding

摘要： 在项目型组织之间平等合作的基础上,纳入项目管理公司给予承包商的奖惩结构,构建项目导向型供应链跨组织多阶段动态激励模型,剖析项目导向型供应链奖惩结构对各自努力水平、项目净收益、项目成功概率等的影响,并对模型分析结果进行算例分析。结果表明:项目管理公司对承包商实施奖励与惩罚相结合的策略,伴随项目进度逐步加大奖惩力度不仅能提高项目阶段性成功的概率,而且能有效防范承包商的道德风险行为和实现合作双方净收益的相对改善。

关键词: 项目导向型供应链, 动态激励, 奖惩结构, 项目价值增值