关键词: 公平关切, 最优订货, 最优定价, 供应链协调

Abstract: Fairness-concerned retailer is considered in traditional supply chain with three kinds of demand modes. Firstly, we adopt the profit of the core manufacture as the fairness reference point to model the utility function of fairness-concerned retailer. The paper examines how supply chain performance is affected by fairness concerns preference. The results show that the optimal pricing of fairness-concerned retailer increases in fairness-concerned parameter and wholesale price. The optimal ordering decreases in fairness-concerned parameter and wholesale price. The traditional wholesale price contract cannot coordinate the supply chain and the buyback contract can coordinate the supply chain under certain condition. The numerical examples are also illustrated at last. It is expected that our research can provide some theoretical guidance and reference for logistics business in practice.

Key words: fairness concerns, optimal ordering, optimal pricing, supply chain coordination