价格和服务双因素影响的供应链协调决策模型研究

doi:10.12005/orms.2018.0206

运筹与管理 ›› 2018, Vol. 27 ›› Issue (9): 57-65.DOI: 10.12005/orms.2018.0206

价格和服务双因素影响的供应链协调决策模型研究

张学龙¹, 王军进², 刘家国²

1.桂林电子科技大学商学院,广西桂林 541004;
2.大连海事大学航运经济与管理学院,辽宁大连 116026

收稿日期:2016-02-29 出版日期:2018-09-25
作者简介:张学龙(1978-),男,山东省高密市人,教授,博士,博士后,硕士生导师,研究方向为供应链管理、决策分析等;王军进(1990-),男,江苏省盐城市人,博士研究生,研究方向为供应链管理;刘家国(1979-),男,湖北省枣阳市人,教授,博士,博士生导师,研究方向为物流与供应链管理研究。
基金资助:
国家自然科学基金资助项目(71662007,71402038);广西高校中青年教师基础能力提升项目(2017KY0187);广西研究生教育创新计划资助项目(JGY2017058);桂林电子科技大学研究生教育创新计划项目(2017YJCX73)

Research on Coordination Decision-Making Model of Supply ChainInfluenced by Price and Service Double Factors

ZHANG Xue-long¹, WANG Jun-jin², LIU Jia-guo²

1.School of Business, Guilin University of Electronic Technology, Guilin 541004, China;
2.School of Shipping Economics and Management, Dalian Maritime University, Dalian 116026, China

Received:2016-02-29 Online:2018-09-25

摘要/Abstract

摘要： 以单个制造商和存在竞争的两个零售商组成的供应链结构模型为研究对象,建立价格和服务两个重要因素影响的市场需求函数,研究供应链协调决策模型。以销售价格、服务质量和制造商批发价格作为三个决策变量,分析集中决策和分散决策两种情景的最优策略,研究收益共享、服务成本分担、收益共享成本分担等三种不同契约的供应链协调问题,并使用数值仿真方法,分析了相关参数变化对系统协调的影响。仿真结果表明:收益共享契约和成本分担契约需满足一定条件才能达到供应链协调,但其效果不一定实现帕累托最优;收益共享和成本分担契约可实现供应链协调,但收入共享系数需在合理区间取值;改进的收益共享成本分担契约能够避免共享系数的盲区,更加有效地达到供应链协调,保持供应链良好运行。

关键词: 供应链协调, 价格和服务竞争, 改进收益共享成本分担契约

Abstract: Taking the supply chain structure model, which is composed of two manufacturers and two retailers with competition as the research object, we establish the market demand function influenced by two important factors: price and service, and study the decision models of supply chain coordination. Taking the sales price, service quality and wholesale price of manufacturers as three decision variables, this paper analyses the optimal strategy of centralized decision-making and decentralized decision making, and studies the supply chain coordination problems of three different contracts: revenue sharing, service cost sharing, revenue sharing and cost sharing, and uses numerical simulation method to analyze the influence of the change of correlation parameters on system coordination. The simulation results show that revenue sharing contract and cost sharing contract need to meet certain conditions to achieve supply chain coordination, but its effect does not necessarily achieve optimal Pareto. Revenue sharing and cost sharing contracts can achieve supply chain coordination, but income sharing coefficient needs to be measured at a reasonable range. The improved revenue sharing and cost sharing contracts can avoid the blind spot of sharing coefficient, and achieve supply chain coordinate more effectively, which can keep the supply chain running well.

Key words: supply chain coordination, price and service competition, improved revenue sharing and cost allocation contract

中图分类号:

F273

张学龙, 王军进, 刘家国. 价格和服务双因素影响的供应链协调决策模型研究[J]. 运筹与管理, 2018, 27(9): 57-65.

ZHANG Xue-long, WANG Jun-jin, LIU Jia-guo. Research on Coordination Decision-Making Model of Supply ChainInfluenced by Price and Service Double Factors[J]. Operations Research and Management Science, 2018, 27(9): 57-65.

参考文献

[1]He Y, Zhao X. Contracts and coordination: supply chains with uncertain demand and supply[J]. Naval Research Logistics, 2016, 63(4): 305-319.
[2]Giri B C, Bardhan S, Maiti T. Coordinating a three-layer supply chain with uncertain demand and random yield[J]. International Journal of Production Research, 2016, 52(8): 2499-2518.
[3]柏庆国,徐健腾,张玉忠.基于收益共享的多周期易变质产品供应链协调模型[J].运筹与管理,2016,25(2):15-23.
[4]He Y, Xu Q Y, Xu B, et al. Supply chain coordination in quality improvement with reference effects[J]. Journal of the Operational Research Society, 2016, 67(9): 1-11.
[5]Saha S. Channel characteristics and coordination in three-echelon dual-channel supply chain[J]. International Journal of Systems Science, 2016, 47(3): 740-754.
[6]Liu P, Yi S P. Investment decision-making and coordination of supply chain: a new research in the big data era[J]. Discrete Dynamics in Nature and Society, 2016, 2016(3): 1-10.
[7]Sadigh A N, Chaharsooghi S K, Sheikhmohammady M. A game theoretic approach to coordination of pricing, advertising and inventory decisions in a competitive supply chain[J]. Journal of Industrial and Management Optimization, 2015, 12(1): 337-355.
[8]Luo W W, Shao D G, Liu W, et al. Coordinating a supply chain with a loss-averse retailer under yield and demand uncertainties[J]. Discrete Dynamics in Nature and Society, 2016, 2016(8): 1-12.
[9]Arani H V, Rabbani M, Rafiei H. A revenue-sharing option contract toward coordination of supply chains[J]. International Journal of Production Economics, 2016, 178: 42-56.
[10]Liu Y S, Shang Y, Su H Y. A composite contract for coordinating a supply chain with price and effort dependent stochastic demand[J]. Mathematical Problems in Engineering, 2016, 2016(1): 1-9.
[11]Hjaila K, Laínez-Aguirre J M, Zamarripa M, et al. Optimal integration of third-parties in a coordinated supply chain management environment[J]. Computers and Chemical Engineering, 2016, 86: 48-61.
[12]Aljazzara S M, Jabera M Y, Goyalb S K. Coordination of a two-level supply chain (manufacturer-retailer) with permissible delay in payments[J]. International Journal of Systems Science: Operations and Logistics, 2016, 3(3): 176-188.
[13]Wang Y, Sun L Y, Qu R, et al. Price and service competition with maintenance service bundling[J]. Journal of Systems Science and Systems Engineering, 2015, 24(2): 168-189.
[14]Ren L L, He Y, Song H F. Price and service competition of dual-channel supply chain with consumer returns[J]. Discrete Dynamics in Nature and Society, 2014, 2014(11): 1-10.
[15]何平,郑益中,孙燕红,等.基于服务质量和价格的服务竞争行为[J].系统工程理论与实践,2014,34(2):357-364.
[16]Wang B, Wang J. Price and service competition between new and remanufactured products[J]. Mathematical Problems in Engineering, 2015, 2015(2): 1-18.
[17]范小军,刘艳.制造商引入在线渠道的双渠道价格与服务竞争策略[J].中国管理科学,2016,24(7):143-148.
[18]Dan B, Qu Z J, Liu C, et al. Price and service competition in the supply chain with both pure play Internet and strong bricks-and-mortar retailers[J]. Journal of Applied Research and Technology, 2014, 12(2): 212-222.
[19]Han X N, Sun X C, Zhou Y C. The equilibrium decisions in a two-echelon supply chain under price and service competition[J]. Sustainability, 2014, 6(7): 4339-4354.
[20]Zhao J, Liu W Y, Wei J. Competition under manufacturer service and price in fuzzy environments[J]. Knowledge-Based Systems, 2013, 50(3): 121-133.
[21]Nagurney A, Saberi S, Shukla S, et al. Supply chain network competition in price and quality with multiple manufacturers and freight service providers[J]. Transportation Research. Part E, 2015, 77: 248-267.
[22]廖涛,艾兴政,唐小我.链与链基于价格和服务竞争的纵向结构选择[J].控制与决策,2009,24(10):1540-1544.
[23]Jin Y, Ryan J K. Price and service competition in an outsourced supply chain[J]. Production and Operations Management, 2012, 21(2): 331-344.
[24]Li L, Jiang L, Liu L M. Service and price competition when customers are naive[J]. Production and Operations Management, 2012, 21(4): 747-760.
[25]Banga S H, Jinb Y. Brand-specificity of pre-sale services and inter-brand competition with resale price maintenance[J]. International Review of Law and Economics, 2015, 43: 1-9.
[26]王勇,罗富碧,林略.第四方物流努力水平影响的物流分包激励机制研究[J].中国管理科学,2006,14(2):136-140.
[27]Xie G, Yue W Y, Wang S, et al. Quality investment and price decision in a risk-averse supply chain[J]. European Journal of Operational Research, 2011, 214(2): 403-410.

价格和服务双因素影响的供应链协调决策模型研究

Research on Coordination Decision-Making Model of Supply ChainInfluenced by Price and Service Double Factors

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 15

编辑推荐

Metrics

[1]	谭德庆, 陈雪甍. 资金约束下基于CVaR的供应链协调性研究与融资策略选择[J]. 运筹与管理, 2021, 30(4): 40-46.
[2]	张川, 陈宇潇. 政府补贴下考虑规模效应的动力电池梯次利用闭环供应链决策与协调[J]. 运筹与管理, 2021, 30(12): 72-77.
[3]	王威昊, 胡劲松. 线上结合线下的供应链动态服务与定价决策研究[J]. 运筹与管理, 2021, 30(12): 84-91.
[4]	李小燕, 王道平. 碳交易机制下考虑竞争和信息非对称的供应链协调研究[J]. 运筹与管理, 2021, 30(11): 47-52.
[5]	扈衷权, 田军, 沈奥, 冯耕中. 基于利润—CVaR的期权契约供应链协调[J]. 运筹与管理, 2021, 30(1): 13-22.
[6]	卢超, 赵梦园, 陶杰, 刘晨光, 余江. 考虑需求和质量双重风险的动力电池回收定价策略和协调机制研究[J]. 运筹与管理, 2020, 29(4): 195-203.
[7]	扈衷权, 田军, 冯耕中. 看涨期权契约与看跌期权契约对比分析研究[J]. 运筹与管理, 2020, 29(4): 221-229.
[8]	张云丰, 龚本刚, 桂云苗. 时滞变质品供应链的数量折扣协调模型[J]. 运筹与管理, 2020, 29(3): 99-106.
[9]	丁锋, 陈军, 陈超, 霍佳震. 基于差异化战略的跨境电商竞争策略研究[J]. 运筹与管理, 2019, 28(6): 33-40.
[10]	夏良杰,柳慧,张萌,原白云,李妍. 强制减排规制下基于碳减排利润增量分享契约的供应链协调研究[J]. 运筹与管理, 2019, 28(5): 92-98.
[11]	扈衷权,田军,冯耕中. 基于供应方生产能力的应急物资生产模型[J]. 运筹与管理, 2019, 28(4): 100-108.
[12]	汪峻萍, 姚大庆, 闵杰. 顾客策略行为下基于联合促销努力的风险规避供应链协调模型[J]. 运筹与管理, 2019, 28(10): 50-56.
[13]	徐春秋. 基于减排成本共担期权契约的供应链协调[J]. 运筹与管理, 2018, 27(7): 20-27.
[14]	王占海, 梁工谦. 存货质押融资模式下的供应链协调[J]. 运筹与管理, 2018, 27(6): 122-130.
[15]	林强, 徐晴. 预付款融资下期权契约的协调研究[J]. 运筹与管理, 2018, 27(6): 172-183.