考虑云安全风险的个人云存储服务最优定价策略

doi:10.12005/orms.2019.0230

运筹与管理 ›› 2019, Vol. 28 ›› Issue (10): 110-116.DOI: 10.12005/orms.2019.0230

考虑云安全风险的个人云存储服务最优定价策略

姚梦迪¹, 陈冬林¹, 邓国华^1,2, 徐尚英¹

1. 武汉理工大学经济学院电子商务与智能服务研究中心,湖北武汉 430070;
2. 江汉大学商学院,物流与信息管理系,湖北武汉 430056

收稿日期:2017-12-27 出版日期:2019-10-25
作者简介:姚梦迪(1991-),女,湖北安陆人,博士研究生,研究方向:云计算经济学; 陈冬林(1970-),男,湖北安陆人,教授,博士生导师,研究方向:信息经济学,电子商务。
基金资助:
国家自然科学基金资助项目(71172043,71702138)

Optimal Pricing Strategy of Personal Cloud Storage under the Cloud Security Risk

YAO Meng-di¹, CHEN Dong-lin¹, DENG Guo-hua^1,2, XU Shang-ying

1. Research Center for E-business and intelligence Service, School of Economy, Wuhan University of Technology, Wuhan 430070, China;
2. Department of Logistics and Information Management, School of Business, Jianghan University, Wuhan 430056, China

Received:2017-12-27 Online:2019-10-25

摘要/Abstract

摘要： 针对现有个人云存储服务纷纷关闭的现象,如何根据不同市场时期和云用户特征,制定合理的定价策略已成为个人云存储服务商面临的挑战性问题。本文在考虑云安全风险,云用户感知价值及弹性成本对个人云存储服务定价的影响,建立了基于云安全风险的两阶段定价模型,给出了免费试用时长确定下的最优决策及免费试用时长不确定下的最优免费试用时长及最优价格。借助数值分析,进一步研究了云安全风险系数,云用户感知价值,云安全运营成本系数对最优免费时长,最优利润的影响,结果表明,当云安全风险系数适中时,个人云存储供应商(PCSP)采取两阶段定价策略。另外,最优利润随着云安全风险系数,免费试用时长,单位安全运营成本的增加先增加后减少。

关键词: 云安全, 云成本, 个人云存储, 最优定价

Abstract: For the personal cloud storage service are shut down, how to make a reasonable pricing strategy according to the different market stage and cloud users’ features has become a challenge for the personal cloud storage service provider. Considering the impact of cloud security risk, cloud user perceived value and the elastic cost on the pricing of personal cloud storage, the two stage-pricing model based on cloud security risk is established, and then the optimal strategy under the determined free trial time, the optimal free trial time and price under the determined free trial time are put forward. Combined with the numerical analysis, the impacts of cloud security risk, cloud users perceived value and cloud security cost coefficient on the optimal free trial time and optimal profit are studied. The results show that the personal cloud storage service provider should adopt the two stage pricing strategy when the cloud security risk coefficient is moderate. In addition, the optimal profit increases and then decreases with the increase of cloud security risk coefficient, the free trial time and the unit cloud security operational cost.

Key words: cloud security, cloud cost, personal cloud storage, optimal pricing strategy

中图分类号:

F224.3

姚梦迪, 陈冬林, 邓国华, 徐尚英. 考虑云安全风险的个人云存储服务最优定价策略[J]. 运筹与管理, 2019, 28(10): 110-116.

YAO Meng-di, CHEN Dong-lin, DENG Guo-hua, XU Shang-ying. Optimal Pricing Strategy of Personal Cloud Storage under the Cloud Security Risk[J]. Operations Research and Management Science, 2019, 28(10): 110-116.

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考虑云安全风险的个人云存储服务最优定价策略

Optimal Pricing Strategy of Personal Cloud Storage under the Cloud Security Risk

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