关键词: 数智化视角, 服务供应链, Stackelberg博弈, 纵向整合, 横向整合

Abstract: In the realm of economic globalization and the digital transformation of enterprises, an increasing number of companies are prioritizing supply chain management to leverage the cost-efficiency of this approach, maximizing profit margins while minimizing resources allocation. With the exponential growth of the service industry, the service supply chain has become a crucial aspect of enterprise service operation and management. The rise of service outsourcing has stimulated scholars’ interest in researching the service supply chain. At present, the service supply chain management sector in China is in its embryonic stage, characterized by a high degree of dispersion and limited concentration. The majority of service providers, particularly integrators, possess expertise in only one or a few industries, achieving significant success within their target sectors. However, the varying levels of development across different industries’ supply chains significantly exacerbate the challenges of cross-industry competition. Few supply chain integrators concurrently serve multiple sectors. Consequently, exploring strategies to enhance service efficiency, minimize service costs, broaden service scope, and augment service competitiveness in China’s service supply chain is of paramount importance for optimizing the service supply chain overall. This optimization is essential for the advancement of China’s current service industry.
As the evolution of digital intelligent technology accelerates, the service supply chain has garnered significant attention as a crucial platform for service operation management. The integration of service supply chains represents a novel trend and strategic direction in the evolution of the service industry. Omni-channel service supply chain integration plays a crucial role in facilitating the innovation of modern service supply chains and enhancing their value. The primary goal of service enterprises is to improve customer satisfaction by effectively addressing their needs. The integration of the service supply chain facilitates the optimal utilization of resources and demands, thereby fostering the progressive advancement of enterprises and establishing a virtuous cycle. This also emphasizes the concept of people-oriented, environmentally friendly, coordinated, and sustainable development.
Focusing on the integration of the service supply chain from the perspective of digital intelligence, this paper constructs a three-level service supply chain model comprising two service providers, one service integrator, and one customer. It investigates two integration modes of the service supply chain: horizontal integration and vertical integration, utilizing Stackelberg game theory, backward induction, and comparative analysis. The influence of “digital intelligence level” on the integration decision, the profit of each main entity in the service supply chain, and the total profit of the service supply chain is thoroughly examined. The results show that “digital intelligence” will enhance the efficiency and profitability of the service supply chain. For vertical integration, when the level of digital intelligence is low, service providers with weak competitiveness are more inclined to accept vertical integration, while service integrators tend to avoid integration. When the level of digital intelligence is high, service providers and service integrators will actively opt for vertical integration mode simultaneously. When the level of digital intelligence is high, it will promote more competitive service enterprises to integrate with weaker service enterprises. Both service providers have intentions for horizontal integration. Therefore, the integration of the service supply chain holds immense significance for fostering the rapid development and enhancing the competitive edge of China’s service enterprises.

Key words: digital intelligence perspective, service supply chain, Stackelberg model, vertical integration, horizontal integration