关键词: 管理科学, 买卖双边匹配, 匹配模型, 中介交易态度

Abstract: With the emergence of the electronic broker, a new trade platform is provided for the commodity trade. The purpose of this paper is to research the buy-sell two-sided matching decision-making problem considering the different trade attitude of the brokers in e-commerce environment. Firstly, the description of the buy-sell two-sided matching decision-making problem is given. Then, according to the trait of profit-oriented brokers, service-oriented brokers and compromise-oriented brokers, a buy-sell two-sided matching model in the four kinds broker is constructed, where the objectives include: maximize the value of the matching pair, maximize the trade price and maximize the trade achieve level. Further, by solving the model, the buy-sell two-sided matching decision-making results are obtained. Finally, an illustrating example is given to show the feasibility and practicability of the proposed method. The paper can further improve the methods for the buy-sell two-sided matching decision-making and have a practical application value.

Key words: management science, buy-sell two-sided matching, matching model, trade attitude of the broker