关键词: 经销商, 商品种群, 优化策略, 商品族谱

Abstract: This paper develops the biological population ecology theory and method & application to balance the conflict between the satisfaction level of customer demand and product maintenance complexity and costs of dealers. The microscopic level of the company——commodity is studied, the concept of commercial population is put forward, and the multi-commodity population dynamic model is constructed to describe the dealers' commodity genealogies evolution mechanism in competition and collaboration environment. From the concept of ecological balance, the stability and change trends of dealers' commodity genealogy are evaluated. Finally, an example is used for proving the feasibility and effectiveness of the method.

Key words: dealers, commercial population, optimization strategy, commodity family