双边视角下用户参与众包创新的知识获取前因及其对创新绩效的影响

doi:10.12005/orms.2021.0065

运筹与管理 ›› 2021, Vol. 30 ›› Issue (2): 225-231.DOI: 10.12005/orms.2021.0065

双边视角下用户参与众包创新的知识获取前因及其对创新绩效的影响

蒋旋, 孟庆良, 徐信辉, 孙妮妮

江苏科技大学经济管理学院,江苏镇江 212003

收稿日期:2018-03-16 出版日期:2021-02-25
通讯作者: 孟庆良(1980-),男,河南省扶沟人,教授,博士生导师。研究方向:营销与创新管理。
作者简介:蒋旋(1992-),女,湖南湘阴人,研究生,研究方向:创新管理。
基金资助:
国家社科基金后期资助项目(19FGLB019);教育部人文社科基金规划项目(19YJA630055);江苏省社科基金后期项目(18HQ003);江苏省社科基金项目(20GLB016)

User Participation in Crowdsourcing from a Bilateral Perspective: Antecedents of Knowledge Acquisition and Their Impact on Innovation Performance

JIANG Xuan, MENG Qing-liang, XU Xin-hui, SUN Nini

School of Management & Economics, Jiangsu University of Science & Technology, Zhenjiang 212003, China

Received:2018-03-16 Online:2021-02-25

摘要/Abstract

摘要： 众包创新模式已被实践证明是获取外部群体知识资源达到创新目标的有效模式。基于发包企业与接包用户双边视角,分析了众包创新的本质内涵和影响众包创新知识获取的关键因素,构建了众包创新知识获取的前因及其对创新绩效的影响机制模型,并以国内典型众包平台——猪八戒网为例开展实证研究。结果表明:知识多样性、沟通机制和激励机制对知识获取均有显著正向影响,知识获取显著正向影响众包创新绩效。知识获取的前因对众包创新绩效的影响存在一定的差异,知识多样性显著正向直接影响众包创新绩效,而沟通机制和激励机制对众包创新绩效的直接影响效应并未得到有效验证,它们则是以知识获取为中介而间接影响众包创新绩效。

关键词: 众包创新, 知识获取, 创新绩效, 双边视角

Abstract: Crowdsourcing innovationmodel has been proved to be an effective way to obtain the knowledge resources from the network crowds achieving the innovation goal. From a bilateral perspective, this paper analyzes the essence of crowdsourcing innovation and the key factors that influence crowdsourcing innovation knowledge acquisition, builds the antecedents of knowledge acquisition and its impact mechanism model on innovation performance, and takes the domestic crowdsourcing platform(www.zbj.com)as an example to carry out empirical research. The results show that: knowledge diversity, communication mechanism and incentive mechanism have a significant positive impact on knowledge acquisition; knowledge acquisition has a significant positive impact on crowdsourcing innovation performance; the impacts of knowledge acquisition antecedents on crowdsourcing innovation performance are different. Knowledge diversity has a significant direct positive impact on innovation performance. However, the direct impact of communication mechanism and incentive mechanism on innovation performance of crowdsourcing has not been validated effectively. However, they indirectly influence the crowdsourcing innovative performance through knowledge acquisition.

Key words: crowdsourcing innovation, knowledge acquisition, innovative performance, bilateral perspective

中图分类号:

F274

蒋旋, 孟庆良, 徐信辉, 孙妮妮. 双边视角下用户参与众包创新的知识获取前因及其对创新绩效的影响[J]. 运筹与管理, 2021, 30(2): 225-231.

JIANG Xuan, MENG Qing-liang, XU Xin-hui, SUN Nini. User Participation in Crowdsourcing from a Bilateral Perspective: Antecedents of Knowledge Acquisition and Their Impact on Innovation Performance[J]. Operations Research and Management Science, 2021, 30(2): 225-231.

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双边视角下用户参与众包创新的知识获取前因及其对创新绩效的影响

User Participation in Crowdsourcing from a Bilateral Perspective: Antecedents of Knowledge Acquisition and Their Impact on Innovation Performance

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