关键词: 供应链, 异质性产品, 碳转移, 消费者低碳偏好, 定价

Abstract: Accurately refining the impact of carbon transfer and consumer low-carbon preference on pricing ofheterogeneous products in the supply chain not only helps optimize the carbon emissions transfer behavior among supply chain enterprises, but also helps coordinate the pricing behavior of supply chain entities. This paper builds a supplier-led Stackelberg game model and incorporates carbon emissions transfer and consumer low carbon preference among supply chain firms into the model, analyzing the impact of carbon transfer and consumer low carbon preference supply on the chain-heterogeneous product sales price and wholesale pricein a decentralized and concentrated scenario. The Shapley value is used to coordinate the supply chain for the overall profit loss of the supply chain under the decentralized scenario. The research shows that the carbon emission transfer between supply chain enterprises will positively affect the wholesale price of common products, but for low-carbon products, the wholesale price will decline first and then rise; the existence of carbon emissions transfer between supply chain enterprises will make supply chain products The sales price first decreases and then increases, among which the sales price of common products changes more. The influence of consumers' low carbon preference on the pricing of supply chain products is related to the amount of carbon transfer. The low carbon product pricing is sensitive to consumers' low carbon preference. In general products, when carbon transfer and consumer low carbon preferences reach a certain value, low carbon products will have a market run effect on ordinary products.

Key words: supply chain, heterogeneous products, carbon transfer, consumer low carbon preference, pricing